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Deal Sheet: 2026 Wrangler 2-DOOR RUBICON
Lithia Chrysler Jeep of Reno · Reno, NV · VIN: 1C4PJXCN5TW293679
Negotiation Guide
Opening Offer
$52,589
Fair Price
$54,089
Walk Away Above
$56,124
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$52,344
Est. Invoice$54,089
Holdback$1,745
MSRP (Sticker)$58,160
Asking Price$56,660
Markup-$1,500
Dealer Margin on This Car$4,316
Percentile92% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory191 vehicles
Avg Markup (All Models)-$2,515
Avg Markup (Wrangler)-$1,420
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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