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Deal Sheet: 2026 Wrangler 2-DOOR RUBICON

Dave Smith Motors · Kellogg, ID · VIN: 1C4PJXCN3TW309197

Negotiation Guide

Opening Offer
$50,199
Fair Price
$51,699
Walk Away Above
$53,644
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$50,031
Est. Invoice$51,699
Holdback$1,668
MSRP (Sticker)$55,590
Asking Price$54,090
Markup-$1,500
Dealer Margin on This Car$4,059
Percentile92% of inventory is priced lower
Days on Lot3 days

Dealer Profile

Inventory810 vehicles
Avg Markup (All Models)-$1,935
Avg Markup (Wrangler)-$2,200
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0