← Vehicle Details
Deal Sheet: 2026 Wrangler 2-DOOR RUBICON
Doug Smith Chrysler Jeep Dodge · American Fork, UT · VIN: 1C4PJXCN1TW298930
Negotiation Guide
Opening Offer
$53,314
Fair Price
$54,814
Walk Away Above
$56,877
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$53,046
Est. Invoice$54,814
Holdback$1,768
MSRP (Sticker)$58,940
Asking Price$57,440
Markup-$1,500
Dealer Margin on This Car$4,394
Percentile92% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory308 vehicles
Avg Markup (All Models)-$2,271
Avg Markup (Wrangler)-$1,531
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
Cheaper Wrangler 2-DOOR RUBICON Inventory
Demontrond Auto CountryConroe, TX
-$5,000$62,5802d
Demontrond Auto CountryConroe, TX
-$5,000$62,3652d
Viva Dodge Chrysler JeepEl Paso, TX
-$5,000$59,8052d
Tooele Chrysler Dodge Jeep RamTooele, UT
-$5,000$62,9202d
Tooele Chrysler Dodge Jeep RamTooele, UT
-$4,500$65,8702d
Mathews Dodge Chrysler Jeep IncMarion, OH
-$4,500$61,9802d
Chrysler of CulpeperCulpeper, VA
-$4,500$63,3202d
Chrysler of CulpeperCulpeper, VA
-$4,500$63,3202d
Chrysler of CulpeperCulpeper, VA
-$4,500$63,3202d
Beaver County Dodge Chrysler JeepBeaver Falls, PA
-$4,000$58,1052d