← Vehicle Details
Deal Sheet: 2026 Wrangler 2-DOOR RUBICON
Doug Smith Chrysler Jeep Dodge · American Fork, UT · VIN: 1C4PJXCN0TW232711
Negotiation Guide
Opening Offer
$49,604
Fair Price
$51,104
Walk Away Above
$53,027
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$49,455
Est. Invoice$51,104
Holdback$1,649
MSRP (Sticker)$54,950
Asking Price$53,450
Markup-$1,500
Dealer Margin on This Car$3,995
Percentile92% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory308 vehicles
Avg Markup (All Models)-$2,271
Avg Markup (Wrangler)-$1,531
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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