Deal Sheet: 2026 Wrangler 2-DOOR SPORT

Folsom Lake Chrysler Dodge Jeep Ram · Folsom, CA · VIN: 1C4PJXANXTW205129

Negotiation Guide

Opening Offer

$36,418

Fair Price

$37,918

Walk Away Above

$38,951

• Recent buyers paid ~$1,854 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,987

Est. Invoice$37,186

Holdback (est.)$1,200

MSRP (Sticker)$39,985

Asking Price$38,485

Markup-$1,500

Est. Dealer Margin on This Car$2,499

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold459

Avg Markup-$1,854

Median Markup-$1,500

Best Deal-$3,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory298 vehicles

Avg Markup (All Models)-$3,961

Avg Markup (Wrangler)-$2,042

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$4,798

Price History

Jul 1, 2026$40,480 → $41,980(+$1,500)

Jul 4, 2026$41,980 → $40,480(-$1,500)

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