Deal Sheet: 2026 Wrangler 2-DOOR WILLYS

Ourisman Chrysler Jeep Dodge of Alexandria · Alexandria, VA · VIN: 1C4PJXANXTW161181

Negotiation Guide

Opening Offer

$49,329

Fair Price

$50,829

Walk Away Above

$52,742

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$49,190

Est. Invoice$50,829

Holdback$1,640

MSRP (Sticker)$54,655

Asking Price$53,655

Markup-$1,000

Dealer Margin on This Car$4,466

Percentile39% of inventory is priced lower

Days on Lot3 days

Dealer Profile

Inventory289 vehicles

Avg Markup (All Models)-$672

Avg Markup (Wrangler)-$357

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$52,155 → $53,655(+$1,500)

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