Deal Sheet: 2026 Wrangler 2-DOOR SPORT

Hendrick Chrysler Dodge Jeep Ram · Hoover, AL · VIN: 1C4PJXANXTW153677

Negotiation Guide

Opening Offer

$38,825

Fair Price

$40,325

Walk Away Above

$41,842

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$39,024

Est. Invoice$40,325

Holdback$1,301

MSRP (Sticker)$43,360

Asking Price$42,360

Markup-$1,000

Dealer Margin on This Car$3,336

Percentile20% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory254 vehicles

Avg Markup (All Models)-$1,433

Avg Markup (Wrangler)-$713

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$40,360 → $42,360(+$2,000)

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