Deal Sheet: 2026 Wrangler 2-DOOR SPORT

Hendrick Chrysler Dodge Jeep Ram · Hoover, AL · VIN: 1C4PJXAN9TW161754

Negotiation Guide

Opening Offer

$37,235

Fair Price

$38,735

Walk Away Above

$40,192

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$37,485

Est. Invoice$38,735

Holdback$1,250

MSRP (Sticker)$41,650

Asking Price$40,650

Markup-$1,000

Dealer Margin on This Car$3,165

Percentile20% of inventory is priced lower

Days on Lot3 days

Dealer Profile

Inventory254 vehicles

Avg Markup (All Models)-$1,433

Avg Markup (Wrangler)-$713

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$38,650 → $40,650(+$2,000)

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