Deal Sheet: 2026 Wrangler 2-DOOR WILLYS

Gupton Motors Inc · Springfield, TN · VIN: 1C4PJXAN7TW186345

Negotiation Guide

Opening Offer

$48,534

Fair Price

$50,034

Walk Away Above

$51,917

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$48,420

Est. Invoice$50,034

Holdback$1,614

MSRP (Sticker)$53,800

Asking Price$52,800

Markup-$1,000

Dealer Margin on This Car$4,380

Percentile39% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory166 vehicles

Avg Markup (All Models)-$1,093

Avg Markup (Wrangler)-$167

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$51,300 → $52,800(+$1,500)

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