Deal Sheet: 2026 Wrangler 2-DOOR SPORT

Blue Ridge Chrysler Dodge Jeep Ram · Abingdon, VA · VIN: 1C4PJXAN6TW188846

Negotiation Guide

Opening Offer

$38,916

Fair Price

$40,416

Walk Away Above

$41,346

• Recent buyers paid ~$1,859 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,048

Est. Invoice$39,316

Holdback (est.)$1,268

MSRP (Sticker)$42,275

Asking Price$40,775

Markup-$1,500

Est. Dealer Margin on This Car$2,728

Percentile100% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold474

Avg Markup-$1,859

Median Markup-$1,500

Best Deal-$3,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory61 vehicles

Avg Markup (All Models)-$4,785

Avg Markup (Wrangler)-$3,571

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$3,894

Price History

Jul 1, 2026$42,770 → $44,270(+$1,500)

Jul 4, 2026$44,270 → $42,770(-$1,500)

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