Deal Sheet: 2026 Wrangler 2-DOOR SPORT

Champion of Athens, Inc. · Athens, AL · VIN: 1C4PJXAN6TW160092

Negotiation Guide

Opening Offer

$38,444

Fair Price

$39,944

Walk Away Above

$41,447

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$38,655

Est. Invoice$39,944

Holdback$1,289

MSRP (Sticker)$42,950

Asking Price$41,950

Markup-$1,000

Dealer Margin on This Car$3,295

Percentile20% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory71 vehicles

Avg Markup (All Models)-$1,165

Avg Markup (Wrangler)-$483

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$39,950 → $41,950(+$2,000)

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