Deal Sheet: 2026 Wrangler 2-DOOR SPORT

Miller Motor Sales Inc · Burlington, WI · VIN: 1C4PJXAN6TW157807

Negotiation Guide

Opening Offer

$37,997

Fair Price

$39,497

Walk Away Above

$40,984

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$38,223

Est. Invoice$39,497

Holdback$1,274

MSRP (Sticker)$42,470

Asking Price$41,470

Markup-$1,000

Dealer Margin on This Car$3,247

Percentile20% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory107 vehicles

Avg Markup (All Models)-$1,881

Avg Markup (Wrangler)-$500

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$39,970 → $41,470(+$1,500)

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