Deal Sheet: 2026 Wrangler 2-DOOR WILLYS

Firkins Chrysler Jeep Dodge Ram · Bradenton, FL · VIN: 1C4PJXAN4TW150838

Negotiation Guide

Opening Offer

$44,814

Fair Price

$46,314

Walk Away Above

$48,057

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$44,820

Est. Invoice$46,314

Holdback$1,494

MSRP (Sticker)$49,800

Asking Price$48,800

Markup-$1,000

Dealer Margin on This Car$3,980

Percentile39% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory431 vehicles

Avg Markup (All Models)-$999

Avg Markup (Wrangler)-$171

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$46,300 → $48,800(+$2,500)

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