Deal Sheet: 2026 Wrangler 2-DOOR WILLYS

Rocky Top Chrysler Jeep Dodge · Kodak, TN · VIN: 1C4PJXAN2TW198998

Negotiation Guide

Opening Offer

$48,711

Fair Price

$50,211

Walk Away Above

$52,100

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$48,591

Est. Invoice$50,211

Holdback$1,620

MSRP (Sticker)$53,990

Asking Price$52,990

Markup-$1,000

Dealer Margin on This Car$4,399

Percentile39% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory159 vehicles

Avg Markup (All Models)-$1,170

Avg Markup (Wrangler)-$554

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$51,490 → $52,990(+$1,500)

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