Deal Sheet: 2026 Wrangler 2-DOOR WILLYS

North Knoxville Chrysler Dodge Jeep Ram · Knoxville, TN · VIN: 1C4PJXAN1TW154264

Negotiation Guide

Opening Offer

$48,143

Fair Price

$49,643

Walk Away Above

$51,512

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$48,042

Est. Invoice$49,643

Holdback$1,601

MSRP (Sticker)$53,380

Asking Price$52,380

Markup-$1,000

Dealer Margin on This Car$4,338

Percentile39% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory259 vehicles

Avg Markup (All Models)-$1,447

Avg Markup (Wrangler)-$120

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$50,880 → $52,380(+$1,500)

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