Deal Sheet: 2026 Wrangler 2-DOOR WILLYS

#1 Cochran Chrysler Dodge Jeep Ram · Natrona Heights, PA · VIN: 1C4PJXAN0TW190916

Negotiation Guide

Opening Offer

$51,780

Fair Price

$53,280

Walk Away Above

$55,285

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$51,561

Est. Invoice$53,280

Holdback$1,719

MSRP (Sticker)$57,290

Asking Price$56,290

Markup-$1,000

Dealer Margin on This Car$4,729

Percentile39% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory175 vehicles

Avg Markup (All Models)-$1,201

Avg Markup (Wrangler)-$214

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$54,790 → $56,290(+$1,500)

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