Deal Sheet: 2025 Wrangler 2-DOOR SPORT S

Brown Motors Inc · Petoskey, MI · VIN: 1C4PJXAN0SW653930

Negotiation Guide

Opening Offer

$44,392

Fair Price

$45,892

Walk Away Above

$46,791

• Recent buyers paid ~$1,798 below MSRP

Price Breakdown

Est. Dealer Cost$42,921

Est. Invoice$44,352

Holdback (est.)$1,431

MSRP (Sticker)$47,690

Asking Price$47,690

Markup$0

Est. Dealer Margin on This Car$4,769

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold215

Avg Markup-$1,798

Median Markup-$1,500

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory54 vehicles

Avg Markup (All Models)-$3,480

Avg Markup (Wrangler)-$2,929

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$3,493

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