2026 Bronco Big Bend
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Available now
- On the lot and buyable now.
- Similar Bronco Big Bends sell in a median of 19 days (4650 recent sales).
- 11,112 of 11,112 listed nationwide are buyable right now.
Negotiation Signal
- On the lot 33 days — longer than 53% of Bronco listings in UT.
- Price is down $3,000 from its original list of $48,740.
Time on the lot and prior price cuts are real negotiating leverage — a dealer carrying a slow-moving unit is more likely to deal.
What to aim for
~$44,740
- Comparable Broncos (6) average $4,000 below MSRP — about $44,740 for this trim.
- Listed $1,000 above that, so there's room to negotiate toward $44,740.
- It's sat 33 days (longer than 53% locally) — that strengthens your hand.
A data-driven starting point from comparable listings and public incentives — not an appraisal. Dealer fees, trade-in, and which programs you qualify for will move the real out-the-door number.
Deal Analysis
This 2026 Bronco is listed at $45,740, which is $3,000 below its MSRP of $48,740 — a notable discount. Compared to similar vehicles nationally, this one is priced $1,000 higher than the market average. It has been on the dealer’s lot for 33 days. Located at Wilson Ford in Logan, UT.
Price Breakdown
Listed price. A dealer's real offer can be lower (incentives, financing or trade-in conditions) or higher (added fees) — always ask for the out-the-door price.
Details
Delivery Pipeline
Specifications
Available Incentives
From manufacturer feedLoading history...
Est. Monthly Payment
$805/mo
Estimate only, based on the advertised price. Does not include taxes, dealer fees, or insurance.
Save $1,125 on one of 54 comparable 2026 Bronco Big Bend about 72 miles away. The lowest is $44,615 in West Valley City, UT — real leverage when you ask Wilson Ford to match it. See that listing →
Comparable Vehicles
Avg markup: -$4,000
33 days on lot