The Telluride is the clearest turnaround story in this batch. At launch it was one of the hardest cars in America to buy at sticker — $5,000-to-$10,000 dealer markups were routine. Today, not a single Telluride in our data lists above MSRP, and the typical listing runs well over a thousand dollars below it. Kia's three-row flagship has fully normalized.
Trims. S and EX anchor the value end; the X-Line and X-Pro trims — with the rugged styling, roof rails, and tow upgrades — dominate current inventory; SX Prestige and X-Pro SX Prestige are the loaded flagships. A Telluride Hybrid has joined the lineup and is tracked separately on this site.
Below-MSRP pricing is now universal, and the deepest discounting turns up in the Mountain West and Pacific Northwest — Idaho, Oregon, New Mexico, Mississippi, and Nevada lead. California, Florida, and Texas carry the largest raw inventory. For a three-row family SUV that was untouchable at MSRP two years ago, the Telluride is now one of the better values in the segment — worth cross-shopping against the Hyundai Palisade, its corporate cousin, which discounts on a similar curve.
By Marcus Bell, Editor · Updated July 1, 2026