Deal Sheet: 2026 GR Supra 3.0 Premium MT RWD

DCH Toyota of Oxnard · Oxnard, CA · VIN: WZ1DB0G09TW078829

Negotiation Guide

Opening Offer

$64,114

Fair Price

$65,614

Walk Away Above

$65,285

• Recent buyers paid ~$659 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$57,810

Est. Invoice$59,109

Holdback (est.)$1,299

MSRP (Sticker)$64,955

Dealer Add-Ons (DIA)+$3,980

Asking Price$72,455

Markup+$7,500

Markup includes $3,980 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$14,645

Percentile96% of inventory is priced lower

Days on Lot92 days

What Others Paid (Last 30 Days)

Cars Sold190

Avg Markup+$659

Median Markup$0

Best Deal-$5,125

Worst Deal+$10,989

% Sold Below MSRP58%

Avg Days to Sell67 days

Dealer Profile

Inventory320 vehicles

Avg Markup (All Models)+$74

Avg Markup (GR Supra)+$7,500

% Below MSRP49%

Avg Days to Sell32 days

Avg Sold Markup+$432

Price History

May 19, 2026$66,455 → $66,555(+$100)

Jun 24, 2026$66,555 → $66,445(-$110)

Jul 1, 2026$66,445 → $72,455(+$6,010)

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