Deal Sheet: 2026 GR Supra 3.0 Premium MT RWD

Santa Cruz Toyota · Capitola, CA · VIN: WZ1DB0G08TW078997

Negotiation Guide

Opening Offer

$64,644

Fair Price

$66,144

Walk Away Above

$65,815

• Recent buyers paid ~$659 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$58,282

Est. Invoice$59,591

Holdback (est.)$1,310

MSRP (Sticker)$65,485

Asking Price$69,480

Markup+$3,995

Est. Dealer Margin on This Car$11,198

Percentile85% of inventory is priced lower

Days on Lot83 days

What Others Paid (Last 30 Days)

Cars Sold190

Avg Markup+$659

Median Markup$0

Best Deal-$5,125

Worst Deal+$10,989

% Sold Below MSRP58%

Avg Days to Sell67 days

Dealer Profile

Inventory267 vehicles

Avg Markup (All Models)+$170

Avg Markup (GR Supra)+$3,995

% Below MSRP67%

Avg Days to Sell30 days

Avg Sold Markup+$653

Price History

May 19, 2026$69,490 → $69,590(+$100)

Jun 23, 2026$69,590 → $69,480(-$110)

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