Deal Sheet: 2026 GR Supra 3.0 Premium MT RWD

Crown Toyota · Ontario, CA · VIN: WZ1DB0G03TW078440

Negotiation Guide

Opening Offer

$74,661

Fair Price

$76,161

Walk Away Above

$76,116

• Recent buyers paid ~$659 above MSRP
• Sitting 117 days (avg 67) — extra leverage

Price Breakdown

Est. Dealer Cost$67,702

Est. Invoice$69,224

Holdback (est.)$1,521

MSRP (Sticker)$76,070

Dealer Add-Ons (DIA)+$1,500

Asking Price$77,655

Markup+$1,585

Markup includes $1,500 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,953

Percentile75% of inventory is priced lower

Days on Lot117 days

What Others Paid (Last 30 Days)

Cars Sold190

Avg Markup+$659

Median Markup$0

Best Deal-$5,125

Worst Deal+$10,989

% Sold Below MSRP58%

Avg Days to Sell67 days

Dealer Profile

Inventory1028 vehicles

Avg Markup (All Models)+$626

Avg Markup (GR Supra)+$1,585

% Below MSRP31%

Avg Days to Sell28 days

Avg Sold Markup+$865

Price History

May 29, 2026$75,970 → $76,070(+$100)

Jun 18, 2026$76,070 → $77,570(+$1,500)

Jul 2, 2026$77,570 → $77,655(+$85)

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