Deal Sheet: 2026 GR Supra 3.0 Premium MT RWD

Atlanta Toyota · Duluth, GA · VIN: WZ1DB0G00TW078864

Negotiation Guide

Opening Offer

$65,326

Fair Price

$66,826

Walk Away Above

$66,481

• Recent buyers paid ~$689 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$58,862

Est. Invoice$60,185

Holdback (est.)$1,323

MSRP (Sticker)$66,137

Dealer Add-Ons (DIA)+$5,585

Asking Price$72,816

Markup+$6,679

Markup includes $5,585 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$13,954

Percentile95% of inventory is priced lower

Days on Lot57 days

What Others Paid (Last 30 Days)

Cars Sold212

Avg Markup+$689

Median Markup$0

Best Deal-$5,125

Worst Deal+$11,494

% Sold Below MSRP56%

Avg Days to Sell64 days

Dealer Profile

Inventory434 vehicles

Avg Markup (All Models)-$119

Avg Markup (GR Supra)+$6,679

% Below MSRP53%

Avg Days to Sell21 days

Avg Sold Markup+$597

Price History

May 29, 2026$64,645 → $65,609(+$964)

May 30, 2026$65,609 → $72,703(+$7,094)

Jun 4, 2026$72,703 → $74,821(+$2,118)

Jun 10, 2026$74,821 → $72,816(-$2,005)

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