Deal Sheet: 2026 GR Corolla Premium Plus DAT AWD

East Madison Toyota · Madison, WI · VIN: SB1ADADEXTE000832

Negotiation Guide

Opening Offer

$47,989

Fair Price

$49,489

Walk Away Above

$49,629

• Recent buyers paid ~$280 below MSRP

Price Breakdown

Est. Dealer Cost$44,294

Est. Invoice$45,290

Holdback (est.)$995

MSRP (Sticker)$49,769

Asking Price$50,168

Markup+$399

Est. Dealer Margin on This Car$5,874

Percentile87% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold62

Avg Markup-$280

Median Markup$0

Best Deal-$2,858

Worst Deal+$3,245

% Sold Below MSRP66%

Avg Days to Sell57 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)+$130

Avg Markup (GR Corolla)+$399

% Below MSRP39%

Avg Days to Sell30 days

Avg Sold Markup-$357

Price History

May 14, 2026$49,669 → $49,769(+$100)

May 23, 2026$49,769 → $50,168(+$399)

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