Deal Sheet: 2026 GR Corolla Premium Plus DAT AWD

Gateway Toyota · Toms River, NJ · VIN: SB1ADADE7TE002571

Negotiation Guide

Opening Offer

$49,137

Fair Price

$50,637

Walk Away Above

$50,618

• Recent buyers paid ~$39 above MSRP

Price Breakdown

Est. Dealer Cost$45,032

Est. Invoice$46,044

Holdback (est.)$1,012

MSRP (Sticker)$50,598

Dealer Add-Ons (DIA)+$979

Asking Price$52,277

Markup+$1,679

Markup includes $979 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,245

Percentile94% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold59

Avg Markup+$39

Median Markup$0

Best Deal-$2,858

Worst Deal+$3,245

% Sold Below MSRP58%

Avg Days to Sell70 days

Dealer Profile

Inventory310 vehicles

Avg Markup (All Models)+$1,056

Avg Markup (GR Corolla)+$1,679

% Below MSRP24%

Avg Days to Sell34 days

Avg Sold Markup+$1,352

Price History

Jul 16, 2026$50,349 → $52,277(+$1,928)

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