Deal Sheet: 2026 GR Corolla Premium Plus DAT AWD

Berge Toyota · Mesa, AZ · VIN: SB1ADADE5TE000981

Negotiation Guide

Opening Offer

$49,817

Fair Price

$51,317

Walk Away Above

$51,298

• Recent buyers paid ~$39 above MSRP

Price Breakdown

Est. Dealer Cost$45,637

Est. Invoice$46,663

Holdback (est.)$1,026

MSRP (Sticker)$51,278

Dealer Add-Ons (DIA)+$3,295

Asking Price$54,573

Markup+$3,295

Markup includes $3,295 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,936

Percentile99% of inventory is priced lower

Days on Lot88 days

What Others Paid (Last 30 Days)

Cars Sold59

Avg Markup+$39

Median Markup$0

Best Deal-$2,858

Worst Deal+$3,245

% Sold Below MSRP58%

Avg Days to Sell70 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)+$1,058

Avg Markup (GR Corolla)+$3,295

% Below MSRP32%

Avg Days to Sell36 days

Avg Sold Markup+$1,290

Price History

Jul 12, 2026$51,278 → $54,573(+$3,295)

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