Deal Sheet: 2026 GR Corolla Premium Plus DAT AWD

Toyota of Merrillville · Merrillville, IN · VIN: SB1ADADE3TE000896

Negotiation Guide

Opening Offer

$50,224

Fair Price

$51,724

Walk Away Above

$51,689

• Recent buyers paid ~$71 above MSRP

Price Breakdown

Est. Dealer Cost$45,971

Est. Invoice$47,004

Holdback (est.)$1,033

MSRP (Sticker)$51,653

Asking Price$51,914

Markup+$261

Est. Dealer Margin on This Car$5,943

Percentile76% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold60

Avg Markup+$71

Median Markup$0

Best Deal-$2,858

Worst Deal+$3,245

% Sold Below MSRP57%

Avg Days to Sell69 days

Dealer Profile

Inventory126 vehicles

Avg Markup (All Models)-$593

Avg Markup (GR Corolla)+$261

% Below MSRP29%

Avg Days to Sell23 days

Avg Sold Markup-$1,222

Price History

Jul 16, 2026$51,904 → $51,914(+$10)

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