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Deal Sheet: 2026 GR Corolla Premium Plus DAT AWD

Earnhardt Toyota · Mesa, AZ · VIN: SB1ADADE2TE002395

Negotiation Guide

Opening Offer
$49,162
Fair Price
$50,662
Walk Away Above
$50,643
  • Recent buyers paid ~$39 above MSRP

Price Breakdown

Est. Dealer Cost$45,054
Est. Invoice$46,067
Holdback (est.)$1,012
MSRP (Sticker)$50,623
Dealer Add-Ons (DIA)+$499
Asking Price$51,821
Markup+$1,198

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,767
Percentile89% of inventory is priced lower
Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold59
Avg Markup+$39
Median Markup$0
Best Deal-$2,858
Worst Deal+$3,245
% Sold Below MSRP58%
Avg Days to Sell70 days

Dealer Profile

Inventory766 vehicles
Avg Markup (All Models)+$598
Avg Markup (GR Corolla)+$1,198
% Below MSRP23%
Avg Days to Sell31 days
Avg Sold Markup+$682