Deal Sheet: 2026 GR Corolla Premium Plus DAT AWD

Rogers Toyota of Hermiston · Hermiston, OR · VIN: SB1ADADE2TE001134

Negotiation Guide

Opening Offer

$49,937

Fair Price

$51,437

Walk Away Above

$51,418

• Recent buyers paid ~$39 above MSRP

Price Breakdown

Est. Dealer Cost$45,744

Est. Invoice$46,772

Holdback (est.)$1,028

MSRP (Sticker)$51,398

Asking Price$51,648

Markup+$250

Est. Dealer Margin on This Car$5,904

Percentile76% of inventory is priced lower

Days on Lot78 days

What Others Paid (Last 30 Days)

Cars Sold59

Avg Markup+$39

Median Markup$0

Best Deal-$2,858

Worst Deal+$3,245

% Sold Below MSRP58%

Avg Days to Sell70 days

Dealer Profile

Inventory203 vehicles

Avg Markup (All Models)-$646

Avg Markup (GR Corolla)+$250

% Below MSRP53%

Avg Days to Sell35 days

Avg Sold Markup-$361

Price History

May 6, 2026$50,244 → $51,398(+$1,154)

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