Deal Sheet: 2026 Envision Preferred

SOUTHWEST BUICK OF LAWTON · Lawton, OK · VIN: LRBFZMR43TD015388

Negotiation Guide

Opening Offer

$42,810

Fair Price

$44,310

Walk Away Above

$44,622

• Recent buyers paid ~$266 below MSRP
• Sitting 27 days (avg 15) — extra leverage

Price Breakdown

Est. Dealer Cost$39,992

Est. Invoice$41,340

Holdback (est.)$1,348

MSRP (Sticker)$44,935

Asking Price$44,935

Markup$0

Est. Dealer Margin on This Car$4,943

Percentile100% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold298

Avg Markup-$266

Median Markup$0

Best Deal-$2,250

Worst Deal$0

% Sold Below MSRP99%

Avg Days to Sell15 days

Dealer Profile

Inventory36 vehicles

Avg Markup (All Models)-$1,675

Avg Markup (Envision)$0

% Below MSRP100%

Avg Days to Sell8 days

Avg Sold Markup-$3,953

Cheaper Envision Preferred Inventory

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