Deal Sheet: 2026 Sorento Plug-in Hybrid X-Line SX Prestige AWD

Ourisman Kia of Bethesda · Bethesda, MD · VIN: KNDRMDJH9T5492266

Negotiation Guide

Opening Offer

$52,438

Fair Price

$53,938

Walk Away Above

$54,724

• Recent buyers paid ~$1,285 below MSRP
• Sitting 47 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$49,959

Est. Invoice$51,624

Holdback (est.)$1,665

MSRP (Sticker)$55,510

Asking Price$54,072

Markup-$1,438

Est. Dealer Margin on This Car$4,113

Percentile27% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold118

Avg Markup-$1,285

Median Markup-$1,392

Best Deal-$2,024

Worst Deal-$553

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)-$908

Avg Markup (Sorento Plug-in Hybrid)-$680

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$1,050

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