Negotiation Guide
Opening Offer
$41,899
Fair Price
$43,399
Walk Away Above
$43,909
- • Recent buyers paid ~$773 below MSRP
- • Sitting 53 days (avg 34) — extra leverage
Price Breakdown
Est. Dealer Cost$39,978
Est. Invoice$41,311
Holdback (est.)$1,333
MSRP (Sticker)$44,420
Asking Price$43,683
Markup-$737
Est. Dealer Margin on This Car$3,705
Percentile56% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold1152
Avg Markup-$773
Median Markup-$724
Best Deal-$1,554
Worst Deal-$204
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory443 vehicles
Avg Markup (All Models)-$782
Avg Markup (Sorento Hybrid)-$816
% Below MSRP18%
Avg Days to Sell37 days
Avg Sold Markup-$712
Cheaper Sorento Hybrid EX Inventory
Pitre KiaAlbuquerque, NM
-$1,577$44,75253d
Pitre KiaAlbuquerque, NM
-$1,577$44,75253d
Pitre KiaAlbuquerque, NM
-$1,577$44,75253d
Pitre KiaAlbuquerque, NM
-$1,577$44,75253d
Pitre KiaAlbuquerque, NM
-$1,577$44,75253d
Findlay KiaLas Vegas, NV
-$1,534$43,0009d
Findlay KiaLas Vegas, NV
-$1,507$44,39724d
Walser KiaWayzata, MN
-$1,458$43,03644d
Napleton's Kia of UrbanaUrbana, IL
-$1,444$44,10053d
Kia Country of SavannahSavannah, GA
-$1,418$42,43653d