Negotiation Guide
Opening Offer
$40,147
Fair Price
$41,647
Walk Away Above
$42,034
- • Recent buyers paid ~$773 below MSRP
Price Breakdown
Est. Dealer Cost$38,178
Est. Invoice$39,451
Holdback (est.)$1,273
MSRP (Sticker)$42,420
Asking Price$41,764
Markup-$656
Est. Dealer Margin on This Car$3,586
Percentile74% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold1152
Avg Markup-$773
Median Markup-$724
Best Deal-$1,554
Worst Deal-$204
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory464 vehicles
Avg Markup (All Models)-$774
Avg Markup (Sorento Hybrid)-$816
% Below MSRP17%
Avg Days to Sell33 days
Avg Sold Markup-$712
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