Deal Sheet: 2026 Sorento Hybrid EX

Gateway Kia of North Brunswick · North Brunswick, NJ · VIN: KNDRHDJG9T5465015

Negotiation Guide

Opening Offer

$40,747

Fair Price

$42,247

Walk Away Above

$42,754

• Recent buyers paid ~$768 below MSRP
• Sitting 47 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$38,934

Est. Invoice$40,232

Holdback (est.)$1,298

MSRP (Sticker)$43,260

Asking Price$42,516

Markup-$744

Est. Dealer Margin on This Car$3,582

Percentile52% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1154

Avg Markup-$768

Median Markup-$717

Best Deal-$1,398

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory359 vehicles

Avg Markup (All Models)-$747

Avg Markup (Sorento Hybrid)-$1,161

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$727

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