Negotiation Guide
Opening Offer
$40,415
Fair Price
$41,915
Walk Away Above
$42,415
- • Recent buyers paid ~$773 below MSRP
- • Sitting 52 days (avg 34) — extra leverage
Price Breakdown
Est. Dealer Cost$38,624
Est. Invoice$39,911
Holdback (est.)$1,287
MSRP (Sticker)$42,915
Asking Price$42,227
Markup-$688
Est. Dealer Margin on This Car$3,604
Percentile65% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold1152
Avg Markup-$773
Median Markup-$724
Best Deal-$1,554
Worst Deal-$204
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory464 vehicles
Avg Markup (All Models)-$774
Avg Markup (Sorento Hybrid)-$816
% Below MSRP17%
Avg Days to Sell37 days
Avg Sold Markup-$712
Cheaper Sorento Hybrid EX Inventory
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Pitre KiaAlbuquerque, NM
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Pitre KiaAlbuquerque, NM
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Pitre KiaAlbuquerque, NM
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Pitre KiaAlbuquerque, NM
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Findlay KiaLas Vegas, NV
-$1,534$43,0008d
Findlay KiaLas Vegas, NV
-$1,507$44,39724d
Walser KiaWayzata, MN
-$1,458$43,03643d
Napleton's Kia of UrbanaUrbana, IL
-$1,444$44,10052d
Kia Country of SavannahSavannah, GA
-$1,418$42,43652d