Negotiation Guide
Opening Offer
$39,910
Fair Price
$41,410
Walk Away Above
$41,905
- • Recent buyers paid ~$772 below MSRP
- • Sitting 50 days (avg 33) — extra leverage
Price Breakdown
Est. Dealer Cost$38,160
Est. Invoice$39,432
Holdback (est.)$1,272
MSRP (Sticker)$42,400
Asking Price$41,944
Markup-$456
Est. Dealer Margin on This Car$3,784
Percentile94% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold1145
Avg Markup-$772
Median Markup-$720
Best Deal-$1,554
Worst Deal-$204
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory165 vehicles
Avg Markup (All Models)-$739
Avg Markup (Sorento Hybrid)-$726
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$781
Cheaper Sorento Hybrid EX Inventory
Pitre KiaAlbuquerque, NM
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Pitre KiaAlbuquerque, NM
-$1,577$44,75250d
Pitre KiaAlbuquerque, NM
-$1,577$44,75250d
Pitre KiaAlbuquerque, NM
-$1,577$44,75250d
Pitre KiaAlbuquerque, NM
-$1,577$44,75250d
Findlay KiaLas Vegas, NV
-$1,534$43,0006d
Findlay KiaLas Vegas, NV
-$1,507$44,39722d
Walser KiaWayzata, MN
-$1,458$43,03641d
Napleton's Kia of UrbanaUrbana, IL
-$1,444$44,10050d
Kia Country of SavannahSavannah, GA
-$1,418$42,43650d