Deal Sheet: 2026 Sorento Hybrid EX

Russ Darrow Madison Kia · Madison, WI · VIN: KNDRHDJG5T5533245

This Is Already a Great Deal

Opening Offer

$40,423

Asking Price

$41,673

Max Price

$41,673

• Recent buyers paid ~$772 below MSRP
• Asking price is already $350 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$38,516

Est. Invoice$39,799

Holdback (est.)$1,284

MSRP (Sticker)$42,795

Asking Price$41,673

Markup-$1,122

Est. Dealer Margin on This Car$3,158

Percentile19% of inventory is priced lower

Days on Lot31 days

What Others Paid (Last 30 Days)

Cars Sold1145

Avg Markup-$772

Median Markup-$720

Best Deal-$1,554

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory334 vehicles

Avg Markup (All Models)-$1,298

Avg Markup (Sorento Hybrid)-$1,352

% Below MSRP41%

Avg Days to Sell34 days

Avg Sold Markup-$1,325

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