Deal Sheet: 2026 Sorento Hybrid EX

Kia of Murfreesboro · Murfreesboro, TN · VIN: KNDRHDJG3T5509607

Negotiation Guide

Opening Offer

$40,788

Fair Price

$42,288

Walk Away Above

$42,789

• Recent buyers paid ~$773 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$38,961

Est. Invoice$40,260

Holdback (est.)$1,299

MSRP (Sticker)$43,290

Asking Price$42,541

Markup-$749

Est. Dealer Margin on This Car$3,580

Percentile52% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold1152

Avg Markup-$773

Median Markup-$724

Best Deal-$1,554

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory341 vehicles

Avg Markup (All Models)-$823

Avg Markup (Sorento Hybrid)-$749

% Below MSRP53%

Avg Days to Sell32 days

Avg Sold Markup-$976

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