Deal Sheet: 2026 Sorento Hybrid EX

Bramlett Kia · Decatur, AL · VIN: KNDRHDJG3T5487785

Negotiation Guide

Opening Offer

$40,019

Fair Price

$41,519

Walk Away Above

$42,025

• Recent buyers paid ~$773 below MSRP
• Sitting 53 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$38,277

Est. Invoice$39,553

Holdback (est.)$1,276

MSRP (Sticker)$42,530

Asking Price$41,651

Markup-$879

Est. Dealer Margin on This Car$3,374

Percentile41% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold1152

Avg Markup-$773

Median Markup-$724

Best Deal-$1,554

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory158 vehicles

Avg Markup (All Models)-$1,111

Avg Markup (Sorento Hybrid)-$981

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,172

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