Deal Sheet: 2026 Sorento Hybrid EX

Bob Moore Kia Northwest · Oklahoma City, OK · VIN: KNDRHDJG2T5473070

Negotiation Guide

Opening Offer

$40,111

Fair Price

$41,611

Walk Away Above

$42,115

• Recent buyers paid ~$768 below MSRP
• Sitting 47 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$38,358

Est. Invoice$39,637

Holdback (est.)$1,279

MSRP (Sticker)$42,620

Asking Price$41,931

Markup-$689

Est. Dealer Margin on This Car$3,573

Percentile64% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1154

Avg Markup-$768

Median Markup-$717

Best Deal-$1,398

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory222 vehicles

Avg Markup (All Models)-$840

Avg Markup (Sorento Hybrid)-$880

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$886

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