Negotiation Guide
Opening Offer
$40,404
Fair Price
$41,904
Walk Away Above
$42,410
- • Recent buyers paid ~$768 below MSRP
- • Sitting 47 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$38,624
Est. Invoice$39,911
Holdback (est.)$1,287
MSRP (Sticker)$42,915
Asking Price$42,227
Markup-$688
Est. Dealer Margin on This Car$3,604
Percentile65% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1154
Avg Markup-$768
Median Markup-$717
Best Deal-$1,398
Worst Deal-$204
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory456 vehicles
Avg Markup (All Models)-$747
Avg Markup (Sorento Hybrid)-$963
% Below MSRP46%
Avg Days to Sell31 days
Avg Sold Markup-$892
Cheaper Sorento Hybrid EX Inventory
Pitre KiaAlbuquerque, NM
-$1,577$44,75247d
Pitre KiaAlbuquerque, NM
-$1,577$44,75247d
Pitre KiaAlbuquerque, NM
-$1,577$44,75247d
Pitre KiaAlbuquerque, NM
-$1,577$44,75247d
Pitre KiaAlbuquerque, NM
-$1,577$44,75247d
Merced KiaMerced, CA
-$1,554$44,63517d
Findlay KiaLas Vegas, NV
-$1,534$43,0003d
Findlay KiaLas Vegas, NV
-$1,507$44,39719d
Walser KiaWayzata, MN
-$1,458$43,03638d
Napleton's Kia of UrbanaUrbana, IL
-$1,444$44,10047d