Negotiation Guide
Opening Offer
$42,056
Fair Price
$43,556
Walk Away Above
$44,061
- • Recent buyers paid ~$773 below MSRP
- • Sitting 52 days (avg 34) — extra leverage
Price Breakdown
Est. Dealer Cost$40,109
Est. Invoice$41,445
Holdback (est.)$1,337
MSRP (Sticker)$44,565
Asking Price$44,011
Markup-$554
Est. Dealer Margin on This Car$3,903
Percentile85% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold1152
Avg Markup-$773
Median Markup-$724
Best Deal-$1,554
Worst Deal-$204
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory101 vehicles
Avg Markup (All Models)-$782
Avg Markup (Sorento Hybrid)-$552
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$813
Cheaper Sorento Hybrid EX Inventory
Pitre KiaAlbuquerque, NM
-$1,577$44,75252d
Pitre KiaAlbuquerque, NM
-$1,577$44,75252d
Pitre KiaAlbuquerque, NM
-$1,577$44,75252d
Pitre KiaAlbuquerque, NM
-$1,577$44,75252d
Pitre KiaAlbuquerque, NM
-$1,577$44,75252d
Findlay KiaLas Vegas, NV
-$1,534$43,0008d
Findlay KiaLas Vegas, NV
-$1,507$44,39724d
Walser KiaWayzata, MN
-$1,458$43,03643d
Napleton's Kia of UrbanaUrbana, IL
-$1,444$44,10052d
Kia Country of SavannahSavannah, GA
-$1,418$42,43652d