Deal Sheet: 2026 Sorento Hybrid EX

Freedom Kia · Morgantown, WV · VIN: KNDRHDJG1T5497425

Negotiation Guide

Opening Offer

$41,912

Fair Price

$43,412

Walk Away Above

$43,916

• Recent buyers paid ~$773 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$39,978

Est. Invoice$41,311

Holdback (est.)$1,333

MSRP (Sticker)$44,420

Asking Price$43,787

Markup-$633

Est. Dealer Margin on This Car$3,809

Percentile77% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold1152

Avg Markup-$773

Median Markup-$724

Best Deal-$1,554

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory105 vehicles

Avg Markup (All Models)-$1,163

Avg Markup (Sorento Hybrid)-$1,161

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,177

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