Deal Sheet: 2026 Sorento Hybrid EX

Premier Kia · Branford, CT · VIN: KNDRHDJG0T5496461

Negotiation Guide

Opening Offer

$39,987

Fair Price

$41,487

Walk Away Above

$41,986

• Recent buyers paid ~$773 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$38,237

Est. Invoice$39,511

Holdback (est.)$1,275

MSRP (Sticker)$42,485

Asking Price$41,818

Markup-$667

Est. Dealer Margin on This Car$3,582

Percentile68% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold1152

Avg Markup-$773

Median Markup-$724

Best Deal-$1,554

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory134 vehicles

Avg Markup (All Models)-$922

Avg Markup (Sorento Hybrid)-$964

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$838

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