Deal Sheet: 2026 Sorento Hybrid EX

Russ Darrow Madison Kia · Madison, WI · VIN: KNDRHDJG0T5492619

This Is Already a Great Deal

Opening Offer

$40,121

Asking Price

$41,362

Max Price

$41,362

• Recent buyers paid ~$768 below MSRP
• Asking price is already $290 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$38,178

Est. Invoice$39,451

Holdback (est.)$1,273

MSRP (Sticker)$42,420

Asking Price$41,362

Markup-$1,058

Est. Dealer Margin on This Car$3,184

Percentile28% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold1009

Avg Markup-$768

Median Markup-$717

Best Deal-$1,398

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory341 vehicles

Avg Markup (All Models)-$1,305

Avg Markup (Sorento Hybrid)-$1,381

% Below MSRP39%

Avg Days to Sell33 days

Avg Sold Markup-$1,341

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