Negotiation Guide
Opening Offer
$39,923
Fair Price
$41,423
Walk Away Above
$41,921
- • Recent buyers paid ~$773 below MSRP
- • Sitting 52 days (avg 34) — extra leverage
Price Breakdown
Est. Dealer Cost$38,178
Est. Invoice$39,451
Holdback (est.)$1,273
MSRP (Sticker)$42,420
Asking Price$41,764
Markup-$656
Est. Dealer Margin on This Car$3,586
Percentile74% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold1152
Avg Markup-$773
Median Markup-$724
Best Deal-$1,554
Worst Deal-$204
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory101 vehicles
Avg Markup (All Models)-$782
Avg Markup (Sorento Hybrid)-$552
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$813
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