Deal Sheet: 2026 Sorento Hybrid EX

Kia of Wilmington · Wilmington, DE · VIN: KNDRH4JG9T5493154

Negotiation Guide

Opening Offer

$38,985

Fair Price

$40,485

Walk Away Above

$40,977

• Recent buyers paid ~$772 below MSRP
• Sitting 50 days (avg 33) — extra leverage

Price Breakdown

Est. Dealer Cost$37,323

Est. Invoice$38,567

Holdback (est.)$1,244

MSRP (Sticker)$41,470

Asking Price$40,753

Markup-$717

Est. Dealer Margin on This Car$3,430

Percentile59% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold1145

Avg Markup-$772

Median Markup-$720

Best Deal-$1,554

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory437 vehicles

Avg Markup (All Models)-$937

Avg Markup (Sorento Hybrid)-$730

% Below MSRP22%

Avg Days to Sell32 days

Avg Sold Markup-$984

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