Deal Sheet: 2026 Sorento Hybrid EX

Jeff Wyler Kia of Colerain · Cincinnati, OH · VIN: KNDRH4JG8T5483294

Negotiation Guide

Opening Offer

$39,287

Fair Price

$40,787

Walk Away Above

$41,171

• Recent buyers paid ~$768 below MSRP

Price Breakdown

Est. Dealer Cost$37,400

Est. Invoice$38,646

Holdback (est.)$1,247

MSRP (Sticker)$41,555

Asking Price$40,921

Markup-$634

Est. Dealer Margin on This Car$3,522

Percentile77% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold1009

Avg Markup-$768

Median Markup-$717

Best Deal-$1,398

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)-$688

Avg Markup (Sorento Hybrid)-$806

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$713

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