Deal Sheet: 2026 Sorento Hybrid EX

Bob Moore Kia Northwest · Oklahoma City, OK · VIN: KNDRH4JG7T5473081

Negotiation Guide

Opening Offer

$38,348

Fair Price

$39,848

Walk Away Above

$40,234

• Recent buyers paid ~$772 below MSRP

Price Breakdown

Est. Dealer Cost$36,558

Est. Invoice$37,777

Holdback (est.)$1,219

MSRP (Sticker)$40,620

Asking Price$39,991

Markup-$629

Est. Dealer Margin on This Car$3,433

Percentile79% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold1145

Avg Markup-$772

Median Markup-$720

Best Deal-$1,554

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory239 vehicles

Avg Markup (All Models)-$850

Avg Markup (Sorento Hybrid)-$905

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$883

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