Deal Sheet: 2026 Sorento Hybrid EX

Cumberland Kia · Cookeville, TN · VIN: KNDRH4JG7T5462095

Negotiation Guide

Opening Offer

$40,539

Fair Price

$42,039

Walk Away Above

$42,540

• Recent buyers paid ~$773 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$38,736

Est. Invoice$40,027

Holdback (est.)$1,291

MSRP (Sticker)$43,040

Asking Price$42,054

Markup-$986

Est. Dealer Margin on This Car$3,318

Percentile34% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold1152

Avg Markup-$773

Median Markup-$724

Best Deal-$1,554

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory109 vehicles

Avg Markup (All Models)-$782

Avg Markup (Sorento Hybrid)-$1,015

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$969

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